![]() ![]() “If it (the deal) happens, it could be a way for Facebook to build huge amounts of traffic very quickly,” noted BTIG Research analyst Richard Greenfield to paidContent. To a degree, Facebook already collaborates with two-year-old Vevo, which supports seven of the top 10 musicians’ Facebook pages, including Rihanna, Katy Perry, Michael Jackson and Shakira. YouTube’s top-viewed videos of all time were all supplied by Vevo. Vevo’s channel accounted for over 53 million of YouTube’s viewers – about 34 percent of YouTube’s total. ![]() According to comScore (NSDQ: SCOR - News), YouTube had an industry-leading 157.2 million viewers in December compared to only around 42 million for Facebook. Such a deal would help Facebook close the gap with the leaders in web video. A Vevo representative would not comment on these talks Facebook also did not respond to requests for comment.
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